Abbott Academic Alliance Produces Informative Video on Management of Back Pain

KARACHI -- 5,000 copies of the Video produced with the help of Physiotherapist Hassan Abbas to be distributed among Family Physicians all over the countryCampaign includes Informative posters for patients, teaching aids and leaflets, literature for HCPs and Workshops all aimedat improving patient care - Dr. Sarmad Maqbool In collaboration with Dr. Hassan Abbas Consultant Physiotherapist at Liaquat National Hospital, Abbott Academic Alliance has produced a useful informative Video on management of Back Pain. According to company officials, five thousand copies of this video will be distributed among the family physicians all over the country. The entire campaign to understand back pain consists of educating the patients, updating the knowledge of family physicians by providing teaching aids, literature and workshops. This was stated by senior executives of Abbott Pakistan while briefing members of the medical press on the salient features of this campaign last week. Those who were present on this occasion included Dr. Arshad Ahmed Medical Advisor, Dr. Sarmad Maqbool Director Marketing & Strategy besides Dr. Aun Anees Product Manager and Mr. Naseem Akhtar Sales Director in Abbott respectively.