Advertising for Account Holders (RLE Marketing) Advertising for Account Holders (RLE Marketing)
Routledge Library Editions: Marketing

Advertising for Account Holders (RLE Marketing‪)‬

    • $57.99
    • $57.99

Publisher Description

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

GENRE
Business & Personal Finance
RELEASED
2014
September 15
LANGUAGE
EN
English
LENGTH
194
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
1.2
MB

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