Marketing Organisation (RLE Marketing) Marketing Organisation (RLE Marketing)
Routledge Library Editions: Marketing

Marketing Organisation (RLE Marketing‪)‬

Nigel Piercy
    • $57.99
    • $57.99

Publisher Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

The study of the organisational location and positioning of the marketing function

The analytical perspectives of information-processing theories of organisation

The relationship between structure and information

Organisational processes

GENRE
Business & Personal Finance
RELEASED
2014
September 19
LANGUAGE
EN
English
LENGTH
248
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
2
MB

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