Managing Marketing Information (RLE Marketing) Managing Marketing Information (RLE Marketing)
Routledge Library Editions: Marketing

Managing Marketing Information (RLE Marketing‪)‬

Nigel Piercy & Martin Evans
    • $77.99
    • $77.99

Publisher Description

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

GENRE
Business & Personal Finance
RELEASED
2014
September 15
LANGUAGE
EN
English
LENGTH
242
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
2
MB

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