Marketing Research for Managers Marketing Research for Managers

Marketing Research for Managers

    • $82.99
    • $82.99

Publisher Description

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

GENRE
Business & Personal Finance
RELEASED
2012
June 25
LANGUAGE
EN
English
LENGTH
392
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
6.4
MB

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