The Essentials of Marketing Research
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- $134.99
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- $134.99
Publisher Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:
Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
GENRE
Business & Personal Finance
RELEASED
2012
November 12
LANGUAGE
EN
English
LENGTH
376
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
4.8
MB
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