Creating Business Magic

Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations.

Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace.

In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition.

"The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied