Elevate and Dominate
21 Ways to Win On and Off the Field
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4.5 • 2 Ratings
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- $13.99
Publisher Description
From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders—Pro Football Hall of Famer, multi-sport legend, and one of the most electrifying figures in sports—comes a powerful motivational playbook on leadership, mindset, and winning in every area of life.
A natural-born leader, Sanders shares twenty-one principles for success drawn from his extraordinary journey—from being raised by a hardworking single mother to achieving greatness in both the NFL and MLB, and ultimately becoming a Division I head football coach.
With trademark confidence, discipline, and faith, Coach Prime reveals how to thrive under pressure, outwork the competition, and stay focused on your purpose. Through personal stories and hard-earned lessons, he offers practical strategies for overcoming adversity, building resilience, and leading with integrity.
More than a sports memoir, this inspiring guide delivers actionable advice for success in business, relationships, parenting, and personal growth—showing you how to elevate your mindset, maximize your potential, and dominate in life.
APPLE BOOKS REVIEW
When Deion Sanders sets out to inspire people, there’s no holding back. The Pro Football Hall of Famer and University of Colorado coach wants everyone to jump into the process of making their lives better each and every day. Like an extended pregame speech, his keys to success are meant to inspire action, so that chasing dreams is done with purpose. Famous for his braggadocio, Sanders reveals a more vulnerable side as he details both a failed suicide attempt and the health crisis that cost him two toes, both of which ground his motivational approach in emotional realness. Even a chestnut like “quitters never win” takes on new life in the church of Coach Prime as he preaches that dealing with the pain of discipline is much better than living with the pain of regret. This isn’t designed for just a single read—Prime Time is ready to go any time you need a coach to help you elevate and dominate.
