Hire Inspire Fire

Business schools teach little or nothing about how to hire an ad agency and get the most out of it. If your job involves hiring or working with ad agencies, this book is for you. (If you work in an ad agency you’ll want to read it too, because there’s a lot here about how to be a better agency.) 


Hire Inspire Fire is distilled from an award-winning creative director's 30-odd years of experience and observation of what makes client-agency relationships fail and succeed. It should make every client and ad person who reads it more passionate about doing great, successful work. And smarter about how to get it done.