![Integrated Marketing Communication](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
![Integrated Marketing Communication](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
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Integrated Marketing Communication
Creative Strategy from Idea to Implementation
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- $84.99
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- $84.99
Publisher Description
With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.