Is There a Relationship Between Personality Types and Instructional Methods?
Academy of Marketing Studies Journal 1998, July, 2, 2
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Publisher Description
INTRODUCTION Recent research in personality assessment has demonstrated that certain types of personalities are attracted to specific types of professions (Sipe, 1988). During the past decade, the typological approach to ascertaining personality influences has produced a prodigious number of studies based on Jungian personality types (Watson, 1990). Retrospective studies using the Myers.-Briggs Type Indicator (MBTI) to determine the psychological type preference of people in a number of different professions indicate that individuals choose careers which are in keeping with their type preferences. Preliminary research in the area of teaching strategies and teacher psychological type indicated that teacher type does affect the way teachers teach and what they prefer to teach (Caryln, 1976; Lawrence, 1979; Sipe, 1988: Weychert, 1975).