Looptail
How One Company Changed the World by Reinventing Business
-
-
4.0 • 1 Rating
-
-
- $15.99
-
- $15.99
Publisher Description
Looptail is Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company - and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy.
His unique appraoch has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no CEO at G Adventures - instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there's no CEO, there is a company Mayor, who take the pulse of corporate morale. There's no HR department - but there is a Talent Agency and company Culture Club.
It hasn't always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip's vision, G Adventures has floruished and has done its best to maintain its looptail approach. In short, it's been an extraordinary ride, and in many ways G Adventures is at the vanguard of what modern-day companies are beginning to look like.
PUBLISHERS WEEKLY
Poon Tip recounts his path to founding his company, G Adventures, the world's largest adventure travel agency, which focuses on helping people see the world without exploiting the communities that they visit, in this vanity project. As a child, Poon Tip's family of nine moved from Trinidad to Calgary, Canada. Determined not to be hindered by the racism they experienced in their new country , he began founding businesses even in childhood, when he contracted other kids to run paper routes. Ultimately, his love of adventure led him to start his own company in 1990. The book is a love song to the business, covering the growth years, his extraordinary travels, and the company's work to promote social responsibility and poverty alleviation. In this first-person account, Poon Tip offers suggestions on how best to structure a company, develop company culture to build a brand, and retain customers; he also discusses the importance of building a business that reflects your values. Unfortunately, he doesn't manage to advance a convincing argument that his strategy is revolutionary enough to back up all the self-hype, and his story offers little substantive inspiration or direction.
