Marketing the e-Business Marketing the e-Business
Routledge eBusiness

Marketing the e-Business

Charles Dennis & Lisa Harris
    • $129.99
    • $129.99

Publisher Description

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

GENRE
Business & Personal Finance
RELEASED
2002
September 12
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Taylor & Francis
SELLER
Taylor & Francis Group
SIZE
13.9
MB

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