New Online Retailing

The authors describe in detail what makes today’s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.


Contents

Online Retailing in Transition – Revolution, not Evolution

New Online Retailing – What Does It Mean?

Eight Success Factors in New Online Retailing

Best Practices in New Online Retailing

Risks and Benefits of New Online Retailing


Target Groups

Top management in the retailing and consumer goods industries

Teachers and students in marketing and retailing


About the Authors

Gerrit Heinemann is a professor of business, management and trade at the

Niederrhein University of Applied Sciences, Mönchengladbach, Germany.

Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,

Düsseldorf, Germany.