Mentoring Franchisees for Multi-Unit Development: Mentoring on the Part of the Franchisor Plays a Large Role in the Success of Any Single-Unit Operator with a Bigger Appetite (Multi-Unit Expansion-Driving Franchising's Rebound‪)‬

According to FRANdata President and CEO Darrell Johnson, CFE, 50 percent of all franchise units are now owned by multi-unit franchisees. "This reflects the increasingly sophisticated franchise market we are experiencing, Johnson said. "And as their businesses become more seasoned and complex they will expect franchise systems and their services to keep pace." Regardless of where you are in your franchise growth, having a mentoring mechanism in place to facilitate franchisor-franchisee communications is essential. Mentoring on the part of the franchisor plays a large role in the success of any single-unit operator with a bigger appetite. Increased profitability, royalty streams and brand expansion certainly get any franchisor fired up, but savvy franchise owners know that to build a system takes more than just finding the franchisee that can show you the money. It's about choosing the right people that possess abilities to not only multiply your model, but to achieve sustainable growth and lend passion and credibility to the brand.