SOLVING THE DAM PUZZLE

If your digital strategy is storing media assets on hard drives until they can be uploaded to social media, you've got more than a problem, you've got a DAM puzzle! Hard drives and cloud sites aren't a strategy. Digital Asset Management is! Media strategist Dan McGraw provides those in marketing, communications or creative services a better way to monetize and deliver your content. Why struggle with shared servers, cloud sites or confusing storage when the solution isn't more technology, it's DAM! From strategy development and creating a business case to implementation, Solving the DAM Puzzle is your insider's guide to managing media assets, growing your business and achieving digital maturity.