SOLVING THE DAM PUZZLE

What's Your DAM Puzzle? 

Is your company drowning in digital media files or throwing money at more storage? Why struggle with all the shared servers, cloud sites or hard drives when the solution isn't more technology, it's Digital Asset Management!


Dan McGraw, a digital thought leader and consultant, covers the DAM basics, strategy development, business case, implementation, risk mitigation, and change management. Written for anyone working with digital assets in IT, marketing, media, or executives, Solving the DAM Puzzle is your insider's guide to develop a strategy compete in today's digital age.


The Ultimate Guide for DAM Strategy:


Why Storage and Access is Not DAM

How to Audit Your Media Workflows

Build a Business Case Executives Will Approve

Establish Governance that Works

When and How to Select Vendors

How to Transform from Survival to Digital Maturity

Plus the 99 Ways Digital Asset Management Initiatives Fail!


Develop a strategy that takes your company from digital chaos to a whole new level of organization, capability and profit.