Stewart Shoes
9A99A029
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- $3.99
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- $3.99
Publisher Description
Founded in 1953, Stewart Shoes had grown to six outlets by 1990 with headquarters in Nova Scotia. Management is debating the value of money being spent on advertising and promotions. The controller feels that they should stop advertising and the marketing manager believes they should increase advertising by 50 per cent. The president suggests testing the effects of advertising, in-store promotion, and direct mail on sales.
GENRE
Business & Personal Finance
RELEASED
2000
May 2
LANGUAGE
EN
English
LENGTH
1
Page
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
259.4
KB