The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
-
-
4.3 • 3 Ratings
-
-
- $22.99
Publisher Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
GENRE
Business & Personal Finance
RELEASED
2012
June 19
LANGUAGE
EN
English
LENGTH
368
Pages
PUBLISHER
Wiley
SELLER
John Wiley & Sons Canada, Ltd.
SIZE
5
MB
Customer Reviews
Mickers
,
Awful images
Enjoying the book so far, but the images are of such a low resolution that the copy in them is completely illegible. Considering they are used as examples, it’s necessary content for understanding the lessons — so this is a rip-off. Expected better for the price I paid!