The Complete Idiot's Guide to Starting and Running a Retail Store
Stock Up on Surefire Strategies for Success
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- $13.99
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- $13.99
Publisher Description
Make the dream of opening a retail business a reality.
The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing.
In this Complete Idiot’s Guide®, you get:
• Information on permits, registrations, licenses, and other legal paperwork.
• Advice on hiring, training, and motivating reliable employees.
• Exceptional customer service techniques.
• Creative tips on how to merchandise and market your store.