Where Does Marketing Fit Into the Capital Budgeting Equation? Where Does Marketing Fit Into the Capital Budgeting Equation?

Where Does Marketing Fit Into the Capital Budgeting Equation‪?‬

Academy of Marketing Studies Journal 2006, Jan, 10, 1

Academy of Marketing Studies Journal
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Publisher Description

ABSTRACT In order for a firm to grow, the firm must often implement various growth-oriented projects. After a number of new project ideas have been generated, the initial list of ideas is screened and those ideas that are inconsistent with the organization's strategy or are otherwise deemed inappropriate are eliminated from consideration. Ideas that survive the initial screening process are then examined for financial feasibility using any or all of the recognized capital budgeting techniques to select which projects should be pursued and funded.

GENRE
Business & Personal Finance
RELEASED
2006
January 1
LANGUAGE
EN
English
LENGTH
18
Pages
PUBLISHER
The DreamCatchers Group, LLC
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
259.5
KB

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