The Power of Ignorance: How Creative Solutions Emerge When We Admit What We Don’t Know (Unabridged‪)‬

In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. 

With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know."