Beschreibung des Verlags

Storytelling exerts a strong, almost magical hold over the human psyche. Stories have the power to entertain us, touch our hearts, and illuminate the world we live in.

A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty. Apply these eight principles as you create a story that will help people remember your brand—and maybe even fall in love with it.

GENRE
Gewerbe und Technik
ERSCHIENEN
2014
29. Mai
SPRACHE
EN
Englisch
UMFANG
18
Seiten
VERLAG
Landor Associates
GRÖSSE
25.3
 MB

Mehr Bücher von Landor Associates