Beschreibung des Verlags

HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?


When you thought about an answer did the word ‘logo’ spring to mind?


Brands are really quite complex beasts, much more than a logo. 


So, what does branding really mean? 


The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.

GENRE
Business und Finanzen
ERSCHIENEN
2012
3. Oktober
SPRACHE
EN
Englisch
UMFANG
28
Seiten
VERLAG
Louise Kennedy
GRÖSSE
9.3
 MB

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