Advances in Digital Marketing and eCommerce Advances in Digital Marketing and eCommerce
Springer Proceedings in Business and Economics

Advances in Digital Marketing and eCommerce

First International Conference, 2020

Francisco J. Martínez-López und Steven D'Alessandro
    • 87,99 €
    • 87,99 €

Beschreibung des Verlags

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

GENRE
Business und Finanzen
ERSCHIENEN
2020
6. Mai
SPRACHE
EN
Englisch
UMFANG
229
Seiten
VERLAG
Springer International Publishing
GRÖSSE
9,1
 MB

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