An Examination of Stockpiling Behavior in Response to Price Deals. An Examination of Stockpiling Behavior in Response to Price Deals.

An Examination of Stockpiling Behavior in Response to Price Deals‪.‬

Academy of Marketing Studies Journal 1998, Jan, 2, 1

Academy of Marketing Studies Journal
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    • 2,99 €

Beschreibung des Verlags

INTRODUCTION There is evidence that price deals can cause dramatic short-term increases in the sales of consumer nondurables (e.g., Guadagni and Little, 1983; Blattberg et al., 1981). One potential cause of the spike in sales during promotional periods is stockpiling. That is, a price deal may cause consumers to buy larger than normal quantities of a product.

GENRE
Business und Finanzen
ERSCHIENEN
1998
1. Januar
SPRACHE
EN
Englisch
UMFANG
18
Seiten
VERLAG
The DreamCatchers Group, LLC
GRÖSSE
264,7
 kB

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