B2B Brand Management B2B Brand Management

B2B Brand Management

Philip Kotler und Waldemar Pfoertsch
    • 32,99 €
    • 32,99 €

Beschreibung des Verlags

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

GENRE
Business und Finanzen
ERSCHIENEN
2006
22. September
SPRACHE
EN
Englisch
UMFANG
373
Seiten
VERLAG
Springer Berlin Heidelberg
ANBIETERINFO
Springer Science & Business Media LLC
GRÖSSE
2
 MB

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