Five Critical Challenges in Strategy Making‪.‬

An organization's decision-makers should think through the following basic questions when formulating strategy: Is strategy-making an art or science? Should a strategy be publicized or kept largely secret? Is consistency or flexibility more important? Should risk be embraced or avoided? Should the planning process be top-down or bottom-up? Answers may not be as black-and-white as the questions, but addressing these basic issues should help managers fit a strategy to a particular endeavor and environment. **********