Marketing Management in Turkey Marketing Management in Turkey

Marketing Management in Turkey

    • 82,99 €
    • 82,99 €

Beschreibung des Verlags

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy-namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer.This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

GENRE
Business und Finanzen
ERSCHIENEN
2018
30. Juli
SPRACHE
EN
Englisch
UMFANG
232
Seiten
VERLAG
Emerald Group Publishing Limited
GRÖSSE
15,3
 MB

Mehr ähnliche Bücher

Promotional Practices and Perspectives from Emerging Markets Promotional Practices and Perspectives from Emerging Markets
2022
Marketing Communications and Brand Development in Emerging Economies Volume I Marketing Communications and Brand Development in Emerging Economies Volume I
2022
Marketing Graffiti Marketing Graffiti
2017
Marketing Communications in Emerging Economies, Volume I Marketing Communications in Emerging Economies, Volume I
2021
Contemporary Issues in Branding Contemporary Issues in Branding
2019
Marketing in Culturally Distant Countries Marketing in Culturally Distant Countries
2022