Promotional Practices and Perspectives from Emerging Markets Promotional Practices and Perspectives from Emerging Markets
Advances in Emerging Markets and Business Operations

Promotional Practices and Perspectives from Emerging Markets

Sudhir Rana und andere
    • 45,99 €
    • 45,99 €

Beschreibung des Verlags

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly.

This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.

GENRE
Business und Finanzen
ERSCHIENEN
2022
5. September
SPRACHE
EN
Englisch
UMFANG
274
Seiten
VERLAG
Taylor & Francis
GRÖSSE
6
 MB

Mehr ähnliche Bücher

Marketing Communications in Emerging Economies, Volume I Marketing Communications in Emerging Economies, Volume I
2021
Marketing Management in Turkey Marketing Management in Turkey
2018
Finding New Ways to Engage and Satisfy Global Customers Finding New Ways to Engage and Satisfy Global Customers
2019
Enlightened Marketing in Challenging Times Enlightened Marketing in Challenging Times
2020
Marketing Transformation: Marketing Practice in an Ever Changing World Marketing Transformation: Marketing Practice in an Ever Changing World
2017
The Routledge Companion to the Future of Marketing The Routledge Companion to the Future of Marketing
2014

Mehr Bücher von Sudhir Rana, Avinash K. Shrivastava & Sachin Kumar Raut

Emerging Trends in Decision Sciences and Business Operations Emerging Trends in Decision Sciences and Business Operations
2022
Doing Business in Emerging Markets Doing Business in Emerging Markets
2021
Advances in Management Research Advances in Management Research
2019

Andere Bücher in dieser Reihe

Emerging Trends in Decision Sciences and Business Operations Emerging Trends in Decision Sciences and Business Operations
2022
Doing Business in Emerging Markets Doing Business in Emerging Markets
2021