Mortgage Marketing Practices and the U.S. Credit Crisis‪.‬

INTRODUCTION What role did mortgage marketing practices play in the U.S. credit crisis? Many people now regret their decisions to borrow money at non-traditional or subprime terms. Many have and will face the unpleasant and financially devastating prospect of losing their homes to foreclosure. What led to such widespread unhappiness among mortgage consumers? Was it the result of greedy lenders, deceptive loan originators, creators of mortgage-backed securities, and complacent investors? Or were consumers complicit with lenders in a market bubble fed by easy credit and a laissez-faire government?