Perceptions of Environmental Consciousness in U.S. Small Businesses: An Empirical Study‪.‬

Does it pay to be "green"? Many large corporations think so and try to be environmentally conscious. But research is scant on the relationship between small businesses and environmental concerns. A survey of 100 small businesses indicated positive correlations between their level of environmental concern and efforts and between their efforts and the effects on their performance (efficiency, profit, and public image). Top management attitudes are critical, and there was no difference between manufacturing and service businesses regarding key variables. Introduction