The Silicon Valley Challenge The Silicon Valley Challenge

The Silicon Valley Challenge

A Wake-Up Call for Europe

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Beschreibung des Verlags

An Insider Report from the Centre of the Digital Universe

Silicon Valley shook the European economy to its core. American technology companies are the big winners of digitization. With the capacity to reach billions of people, they are aggressively making inroads into traditional industries. Digital Disruption poses a major threat to European industries such as: automotive, retail, logistics, healthcare, pharmaceuticals, banks, insurance companies and chemicals. No sector is spared from the onslaught of Silicon Valley - with dramatic consequences for workers in Europe. Who is behind Silicon Valley’s enormous success? How do the founders and investors think? Where does all the money come from? Why are their universities so successful? In short: How does Silicon Valley function? Christoph Keese, a Berlin-based author and top executive of Axel Springer, the highly digitalized publishing house, lived and worked in Silicon Valley for half a year on behalf of his company. He wrote an account of his experiences in this book. It is a gripping narrative written from the epicenter of the 21st Century: vivid, memorable and well-informed. His book has become a bestseller in Germany. It is now available in English for the first time.

GENRE
Business und Finanzen
ERSCHIENEN
2016
17. Oktober
SPRACHE
EN
Englisch
UMFANG
357
Seiten
VERLAG
Penguin Verlag
ANBIETERINFO
Verlagsgruppe Random House GmbH
GRÖSSE
929,8
 kB
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