Purple Cow Purple Cow

Purple Cow

Seth Godin
    • 5.0 • 1 Rating
    • 59,00 kr

Also available in the Book Store
    • 59,00 kr

Also available in the Book Store

Publisher Description

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

© Seth Godin 2005 (P) Penguin Audio 2020

GENRE
Business & Personal Finance
NARRATOR
SG
Seth Godin
LANGUAGE
EN
English
LENGTH
02:58
hr min
RELEASED
2020
24 November
PUBLISHER
Penguin Books Ltd
SIZE
92.2
MB

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