SUMMARY - Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*As you read this summary, you will discover ways to motivate yourself to effect change, both in yourself and in others.



*You will also discover : that change does not depend only on our will; to what extent our emotions also have a role to play in change; how our immediate environment influences our behavior; that it is up to us to establish new good habits.



*This book explains that in order to make a successful change and to anchor it permanently, the heart and the mind must be in tune. We all have a rational side (the mind, the Driver) that makes us want to do things, and an emotional side (the heart, the Elephant) that contradicts that will. Three things are involved in a process of change: giving a clear direction to the Driver, motivating the Elephant and finally charting the way forward (influencing the environment).



*Buy now the summary of this book for the modest price of a cup of coffee!