Social Marketing and Distracted Driving Behaviors Among Young Adults: The Effectiveness of Fear Appeals.
2010
Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD.
2003
Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
2011
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Barriers to Export for Non-Exporting Firms in Developing Countries.
1999