Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market. Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.

Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market‪.‬

Academy of Marketing Studies Journal 2011, July, 15, 2

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Publisher Description

INTRODUCTION "A good model can advance fashion by 10 years."--Yves Saint Laurent, 1984

GENRE
Business & Personal Finance
RELEASED
2011
1 July
LANGUAGE
EN
English
LENGTH
19
Pages
PUBLISHER
The DreamCatchers Group, LLC
PROVIDER INFO
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
235.1
KB
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