Is a Designer Only As Good As a Star Who Wears Her Clothes? Examining the Roles of Celebrities As Opinion Leaders for the Diffusion of Fashion in the Us Teen Market.
Academy of Marketing Studies Journal 2011, July, 15, 2
-
- 2,99 €
-
- 2,99 €
Publisher Description
INTRODUCTION "A good model can advance fashion by 10 years."--Yves Saint Laurent, 1984
Social Marketing and Distracted Driving Behaviors Among Young Adults: The Effectiveness of Fear Appeals.
2010
Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD.
2003
Negotiating Successfully in Cross-Cultural Situations (Company Overview)
1998
Marketing Determinants of Customers' Attitudes Towards Selecting a Restaurant.
2002
Barriers to Export for Non-Exporting Firms in Developing Countries.
1999
Pets in Print Advertising--are We Seeing More of Rover and Fluffy? A Content Analysis of Four Popular Magazines.
2009