Philip Kotler

Livres
Marketing 3.0 Marketing 3.0
Marketing 3.0
2010
Marketing 4.0 Marketing 4.0
Marketing 4.0
2016
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
Marketing 4.0 Marketing 4.0
Marketing 4.0
2020
Marketing 5.0 Marketing 5.0
Marketing 5.0
2022
Marketing Management, Global Edition Marketing Management, Global Edition
Marketing Management, Global Edition
2019

Livres audio
Marketing 5.0: La technologie au service du consommateur Marketing 5.0: La technologie au service du consommateur
Marketing 5.0: La technologie au service du consommateur
2023
Marketing 6.0 : The Future Is Immersive Marketing 6.0 : The Future Is Immersive
Marketing 6.0 : The Future Is Immersive
2023
Marketing 5.0 : Technology for Humanity Marketing 5.0 : Technology for Humanity
Marketing 5.0 : Technology for Humanity
2021
Redefining Retail : 10 Guiding Principles for a Post-Digital World Redefining Retail : 10 Guiding Principles for a Post-Digital World
Redefining Retail : 10 Guiding Principles for a Post-Digital World
2024
Marketing 4.0 : Moving from Traditional to Digital Marketing 4.0 : Moving from Traditional to Digital
Marketing 4.0 : Moving from Traditional to Digital
2019
Marketing 4.0 Marketing 4.0
Marketing 4.0
2019