Philip Kotler Livres

Marketing 3.0 Marketing 3.0
Marketing 3.0
2010
Marketing 4.0 Marketing 4.0
Marketing 4.0
2016
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
2013
Marketing 5.0 Marketing 5.0
Marketing 5.0
2022
Marketing 4.0 Marketing 4.0
Marketing 4.0
2020
Marketing Management, Global Edition Marketing Management, Global Edition
Marketing Management, Global Edition
2019
Kellogg on Branding Kellogg on Branding
Kellogg on Branding
2011
Kotler on Marketing Kotler on Marketing
Kotler on Marketing
1999
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
2017
Marketing 6.0 Marketing 6.0
Marketing 6.0
2023
Marketing 5.0 Marketing 5.0
Marketing 5.0
2021
Réussir le défi de l'innovation Réussir le défi de l'innovation
Réussir le défi de l'innovation
2016
Good Works! Good Works!
Good Works!
2012
Ingredient Branding Ingredient Branding
Ingredient Branding
2010
The Quintessence of Strategic Management The Quintessence of Strategic Management
The Quintessence of Strategic Management
2010