B2B Brand Management B2B Brand Management

B2B Brand Management

Philip Kotler & Waldemar Pfoertsch
    • 32,99 €
    • 32,99 €

Description de l’éditeur

This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

GENRE
Entreprise et management
SORTIE
2006
22 septembre
LANGUE
EN
Anglais
LONGUEUR
373
Pages
ÉDITIONS
Springer Berlin Heidelberg
DÉTAILS DU FOURNISSEUR
Springer Science & Business Media LLC
TAILLE
2
Mo

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