• 9,99 €

Description de l’éditeur

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

GENRE
Entreprise et management
SORTIE
2009
17 mars
LANGUE
EN
Anglais
LONGUEUR
256
Pages
ÉDITEUR
HarperCollins e-books
TAILLE
1.1
Mo

Plus de livres par Geoffrey A. Moore