Inside the Tornado
Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
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- 9,99 €
Description de l’éditeur
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
GENRE
Entreprise et management
SORTIE
2009
17 mars
LANGUE
EN
Anglais
LONGUEUR
272
Pages
ÉDITIONS
Harper Business
DÉTAILS DU FOURNISSEUR
HarperCollins Publishers
TAILLE
1
Mo
Understanding Michael Porter
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Zone to Win
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Blue Ocean Strategy, Expanded Edition
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Unlocking the Customer Value Chain
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HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer)
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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
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