Future Group - Branding Private Labels Future Group - Branding Private Labels

Future Group - Branding Private Labels

9B11A004

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    • 1,99 €

Description de l’éditeur

India's largest domestic retail group, the Future Group, is pursuing a novel private label strategy. In a country dominated by small scale retailers, it is using its scale to launch private label brands in several product categories. It is planning to delink these new offerings from the store brand and make them available through other retailers. Future Group hopes to derive most of its growth over the next few years from this initiative.

The case enables students to take on the role of the group's brand advisor, and deal with some basic questions: Will private label brands erode customer loyalty or build it? Will they build traffic or cannibalize it? Will they add to the complexity of retailing or simplify it? More fundamentally, is the private label brand stratgey sustainable in the long-run in the highly competitive Indian retail?

GENRE
Entreprise et management
SORTIE
2011
30 mars
LANGUE
EN
Anglais
LONGUEUR
24
Pages
ÉDITIONS
Richard Ivey School of Business Foundation
TAILLE
2,9
Mo

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