Inspiratica Web Service

Inspiratica Web Services was started by one owner in 2006, and since then the company was realizing six figure sales, had offices in downtown London, Ontario, hired six staff and expanded its product offering to a complete web services package. The owner was just finishing university and he finally would have time to fully commit to his business.

The purpose of this case is to teach students how to make a strategic market plan for a company. It focuses on managing a company's portfolio by looking at opportunities in the market, determining where competition is in the market and determining a pricing model that would match the target customer.