Understanding Buyer Choice/Rejection/Experience Process for Complex High-Technology Consumer Products: The Example of Notebooks
9B10A004
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- 1,99 €
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- 1,99 €
Description de l’éditeur
This note develops a comprehensive new set of concepts to understand buyer behaviour for complex high technology consumer products using the example of notebook computers.
GENRE
Entreprise et management
SORTIE
2010
15 mars
LANGUE
EN
Anglais
LONGUEUR
13
Pages
ÉDITIONS
Richard Ivey School of Business Foundation
TAILLE
412,3
Ko
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