Integrated Marketing Communication Anticipating the 'Age of Engage' (Essay)
Communication Research Trends 2008, Dec, 27, 4
-
- 2,99 €
-
- 2,99 €
Description de l’éditeur
1. Introduction Interactivity--wide interactivity--characterizes today's marketplace. From personal communication devices (PDAs) to social networks like Facebook, MySpace, LinkedIn, and Flikr, people and businesses connect with each other at an unprecedented rate. In this interactive world, conceptions of public and private discourse and behavior have become more ambiguous than ever; so too have the "right ways" to reach people.
Plus de livres similaires
Plus de livres par Communication Research Trends
V. Communication Theology (Media and Religion)
2002
Youth Media Around the World: Implications for Communication and Media Studies (Report)
2009
A Decade of Research Exploring Biology and Communication: The Brain, Nervous, Endocrine, Cardiovascular, And Immune Systems.
2011
Tamil Cinema (Report)
2009
Creating Global Citizens: The Panwapa Project (Report)
2009
Dialogue As an "Enlarged Communicative Mentality": Review, Assessment, And Ongoing Difference (Essay)
2008