Tamil Cinema (Report‪)‬

1. Introduction "The 20th century can plausibly be described as the 'first age of mass media'" (McQuail, 2005, p. 50). Cinema as a popular medium of entertainment is now more than a century old. Comparatively only recently has society realized cinema's great potential as an instrument of entertainment, instruction, motivation, and construction. Developing countries in their effort to accelerate the processes of economic and social change have taken this popular medium as their best means of supplementing or replacing the traditional communication forms. Even with the arrival of radio and television, satellite and Internet communication, the crucial role of cinema and its myriad possibilities in social change and development have still to be explored (Hopkinson, 1971, p. 5). The whole world identifies with the cinema and thus it becomes a universal medium. The truth is that the global community is aware of and accepts the influence and impact of cinema on the society (Subramanian, 1990, p. 6). What makes this art form so captivating is that it caters not only to the needs of people but also provides a visual space for them to live their dreams as it tells the story more effectively and creatively.