Is Marketing the Enemy of Pharmaceutical Innovation?(Essays) Is Marketing the Enemy of Pharmaceutical Innovation?(Essays)

Is Marketing the Enemy of Pharmaceutical Innovation?(Essays‪)‬

The Hastings Center Report, 2009, July-August, 39, 4

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Description de l’éditeur

Clinical trials are the most credible and powerful form of marketing in the prelaunch period. --Francoise Simon and Philip Kotler (1)

GENRE
Science et nature
SORTIE
2009
1 juillet
LANGUE
EN
Anglais
LONGUEUR
16
Pages
ÉDITIONS
Hastings Center
TAILLE
170,9
Ko

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