Selling Retail

YOU can become a high-volume, high-income retail salesperson. Read this book. Put every one of its teachings into practice. Set your goals.  Achieve them. YOU, yes you, are headed for the top while you enjoy the excitement and fun of the easiest high-paid work there is... Selling Retail.

—John F. Lawhon


My job is to give you information that will help you become one of those rare masters of selling who earns many more times more money than most. In over 50 years in retail sales, as a salesperson, manager, owner, and later researcher, I came to understand the differences between successful salespeople and average or unsuccessful salespeople. In my interviews for this book, those selling almost 100% of their prospective customers agreed on one point.  ‘I lead my customers; the other salespeople follow theirs.’ 


The masters have 10 objectives that they want to achieve in the same sequence, every time. When they stick to their plan, they lead their customers to the best product or service. I have pared down these objectives so they will work for you. If you follow this plan, and hold yourself accountable for causing yourself to be achieving each objective in its proper sequence, every time, you will be amazed. You’ll notice it's taking less and less time to make the sale, you make sales more and more often, and your percentage-sold is creeping up on an ongoing basis.”

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And that is just the beginning of the excitement of Selling Retail. From there, you find that you not only can sell anything, you not only can exponentially increase your income—even working less hours, you can be truly proud of what you do for a living.


The Business Excellence Edition Ebook o