The Use of Focus Groups for Property Valuation Research‪.‬

The use of focus groups for marketing research is common practice when seeking Information on new product concepts and perceptions. Appraisers and real estate economists may also use focus groups to solicit information from real estate market participants. The results of these focus group sessions can be used in a variety of ways to increase appraisers' understanding of local market dynamics. This article outlines the accepted mechanics for focus groups and their use by real estate appraisers, and discusses how focus group research can support the Uniform Standards of Professional Appraisal Practice (USPAP) requirements for appraisers. **********